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Facebook Ads: Expanding Your Business’s Reach

case study facebook ads Jan 06, 2021

We’ve all seen Facebook ads, but you might not realize the impact they can have on customer reach. During the recent pandemic, Facebook ads have become an increasingly popular choice for small businesses wanting to advertise their products or services online. While scrolling through their Facebook feed, potential customers can quickly discover your products or services and share them with their friends. With Facebook ads, you can cater to a custom audience, set daily budgets, and build a community of recurring clients. At Instaboost Media, we’ll help you uncover the mystery behind these ads' success with simple steps we took in a recent case study. 


In 2020, we worked with an online retailer of watersports apparel. Even though this company had a niche market and target clientele, we didn’t let that scare us from scaling this eCommerce business with Facebook ads. Every business has a “special” target group, even your business. As long as you...

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Maximize Your Google My Business Account

google my business seo Nov 25, 2020

Regularly Post Updates And Special Offers 

Posts on GMB are great ways to communicate special offers, new products, safety information, and news updates. If the post you’ve chosen includes an option to include media, take advantage of the opportunity. According to Google, people engage more with posts that have photos, videos, or GIFs in them.

  • Sign in to Google My Business and open the location you’d like to manage.
  • From the left-hand menu, click “Posts.”
  • Choose the post you’d like to create from the options given (offer, event, product, update).
  • Enter the relevant information in each field.
  • Your text should include details and be concise. Avoid commercial slang and too much punctuation.
  • Click Preview to double-check formatting and spelling. If you need to make an edit, click the back arrow.
  • When you’re ready, click Publish. 


Upload Photos

When you create your Google My Business profile, you can add a logo and cover...

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SEO Foundations: Optimize Your Online Presence

A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. To make your Google My Business profile work for you, optimize it. Here are a few ways to get started. This guide will show you how to get your account up and running and also offers tips on how to get results.


Why a Google My Business Account is Essential

1. Making Your Business Easily Discoverable

A Google My Business (GMB) account ensures that when someone looks at your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.


Even if you run an old-fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll start their search for your company, products, or services. Whether you’re looking for...

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Boost Your Ads With Competitive Bidding

google ads Nov 20, 2020

Google has a brand new feature coming to Google Ads. 

Essentially, it allows you to bid on local leads so you can grow your business faster.

How does it work? Starting November 16th, you’ll be able to bid for leads so your ads can reach more customers. Similarly to Google Ads, you will only pay for a lead that clicks on your ad. (Pay Per Click - PPC)


So how does bidding work?


Bids are basically the largest amount you would pay for a lead. You and your competitors’ bid amounts decide how much certain leads are worth.

Engaging in competitive bidding allows you to place your ad higher on Google’s results page. 

Google will take into account your current Google My Business profile when you bid. They look at insights, how often you answer the phone, how many positive reviews you have, and what search terms help users discover your ads.


How do you decide on a good bidding strategy? That’s where we can help. Whether you’re...

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The Best 4 Tips to Improve Your Google Ads [2020]

google ads Oct 21, 2020

1: Increasing your monthly spending can save you money, increase conversion rate, and help you make more.  

It sounds counterintuitive, but increasing your monthly ad spend can help you save money. 

No one enjoys spending more than they do not have to, but with Google Ads, the more you spend, the more you’ll earn.


How does this work? 


It depends, first, on your industry. Some industries (for example, insurance companies) have to spend much more than the average user to see profits. This doesn’t mean insurance companies make less from Google Ads; they just have a higher minimum budget to get returns. 

If your cost per click (CPC) is high, that means your competitors are running successful ads (and you should be too!). The difference is, they likely spend more money than you and are edging you out of the market. 

Setting your daily ads budget to a competitive amount guarantees your quality score will increase, you’ll...

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SEO and Google Ads: Essentials for Businesses Online

google ads seo Oct 09, 2020

What does SEO do?

SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area.


SEO helps local consumers find your business at the same time they’re searching online. The most popular search engine is Google, so that’s what we’ll focus on for now. Most companies have a website or online profile so consumers can easily find a product/service, look up their business information, and engage with them directly.


When customers use Google to search for a product or service, Google shows them different local businesses in their area on the results page. The company with the most engaging...

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SEO Content, Why It Matters

content writing Sep 16, 2020

Writing about your business sounds easy right? Simply tell your story, write short promotional offers, and be clear about your products or services.


In theory, yes. But for SEO (search engine optimization), its a little more complicated. 


To brush up on what SEO is and what it does, read the articles here.


SEO content is designed to be read by Google and your clients. How does Google read your content? Basically, their “robots” scan your page and extract key words and phrases that help them understand what it is you do. These robots read much faster than humans but require a more straightforward approach to language. If your Google My Business profile’s content is too confusing, Google’s bots might not know what services your offer and you won’t rank well online.


However, SEO content writing fixes this problem. The goal of this writing style is to make your content legible by both Google’s bots and real human...

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The Instaboost Difference


Who is Instaboost Media? We are a top digital marketing company in Orange County, CA. Our local SEO experts, ads managers, reputation management specialists, and social media marketers make us a diverse team focused on getting real results for small businesses. 


Here’s why what we do is important:

The top reason people perform local searches is to find a local business. 

The second most common reason is to find a product or service.


Local results are important to these searchers. Google understands search intent, which is why the #1 ranking page will also rank in the top 10 for 1,000 other relevant keywords. We offer a simple way to view your business ranking and performance for the top 3 search engines. We include a full report of individual keywords tailored for your business.

  • 96% of PC owners conduct local searches.
  • 46% of all Google searches are local.
  • 64% of local customers use search engines as their primary way to find local businesses.
  • ...
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Facebook Ads: What are they? How do they work?

facebook ads Jul 24, 2020

We have all seen the ads on our Facebook homepage that make us stop scrolling and question whether we need a certain product. Should we buy it immediately or think about it for a little while?  Maybe you have saved a couple of ads or ordered products through your Facebook ads. It might seem like these advertisements are just random to any person, but the truth is that these ads are usually tailored towards you, your preferences, and the area you live in. 

Facebook ads use social media as a form of advertising your product and services to the rest of the world. Here are some major benefits Facebook Ads have: 

  • They can be specifically targeted towards a specific location, demographic, or interest group. This means you choose your target audience that you want!
  • With the right amount of management, keywords, and research, you can find the perfect audience for your service and won’t waste any time or money on customers that are not interested in your...
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How Do You Rank Your Website on Google?

google local seo website Jul 23, 2020

Every business wants to show up on Google's search results. While other search engines like Bing, Firefox, or Microsoft Edge are used by some people, Google is still by far the most used search engine worldwide. In this article, we'll walk you through the steps on how to make sure your website is correctly structured for Google to rank it. 

So you just created your brand new website. Why isn't it showing up on Google's search results yet? Search engines, like Google, do a couple of things before ranking your website in their search results. Let's take a look at the most important factors. (Keep in mind these practices vary for other search engines.)

First, Google crawls your page. This means they use online bots, or "crawlers," to take a look at the written content, code, and images to understand what your website is about. Once they understand what you do, they move on to the next step.

Next, Google's bots organize your content so it can match it to people's Google...

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