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You've seen Google Ads before. But how do they work?

google ads Jun 24, 2020

If you’re considering buying ads to reach more clients, then you’d better spend your money in the right place. Google Ads hosts over 246 million visitors, 3.5 billion daily interactions, and about 700% return on investment. But what are Google Ads? 


Google Ads has recently become popular among businesses across all industries because of their targeted campaigns. Google Ads is a pay-per-click (PPC) advertising service, where you (the advertiser) pay for every click or impression (CPM) on an ad. This way, you’re only spending money when potential customers click on your website or advertisement.


Google Ads is a great way to discover new clients for your business while they’re browsing online. With Google Ads, you can boost your website’s visibility, receive more phone calls, and find more business with new clients in your area. Google Ads appear on both mobile phones and computers so you can reach as many people as possible. Google takes your advertisement and displays it when local searchers search for anything related to your business. For example, if you own a coffee shop in Kansas City, MO, every time a Kansas City resident searches “coffee” or “cafe near me” your ad pops up on their screen. This means your business will appear on the search engine results page (SERP) at the same time your potential customers are looking for products and services like yours. This discovery process is not only organic but also leads to more sensible connections. 


The more time you spend with Google Ads, the more you can use their tools to analyze and improve your ads so you can reach more people. Whatever the size of your business, you can tailor your ad campaign to fit your budget. 


Google Ads have a click-through rate of about 8%. This means 8/100 clickers will stay on your website and inquire about your services. Google is the most used search engine, hosting 3.5 billion searches every day. Google’s reputation, visibility, and focused algorithms mean that your paid advertisements generate organic results and get you, real clients.


According to Google, advertisers earn about $8 for every $1 they spend on Google Ads. Google Ads is popular because of local competition. Most businesses have a local competitor, and they likely use Google Ads. By launching your own campaign, you can use data from competitors to better strategize your own ads and focus on a relevant audience. A company that specializes in Google Ads can check and manage key points that can make your Google Ads succeed. 


There are two crucial points to understand with Google Ads:


Specific Keyword Terms. 

Google Ads specialists can discover relevant keywords for your industry. If your keywords are too broad, Google displays your ad in front of the wrong audience which means fewer clicks and wasted money. But, good news, keywords can always be altered if need be so your ads stay on top! Specialists can tweak and change your ad campaign to make sure you maximize your budget and find the right clients.


A Great Landing Page. 

The searcher’s experience after clicking is important. What does your user see once they click your ad? Is it a beautiful, fast landing page with stunning visual content and information? If not, a Google Ads company can help you get there. Your user should experience a seamless transition through to the conversion. 


It’s time for your business to cash in on the online market. Every search has the potential to become a real customer. Start a Google Ads campaign with a trusted company with ads experts today! Discover why we're a leading pay per click advertising agency!

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