Just a few years ago doing something like using a cell phone for business activities like presenting your ideas in person to your clients or customers would have been just crazy. Now small businesses have the opportunity to use smartphones to offer up a variety of information about themselves or their business. Smartphones have become a great way to spread the word about you and your business. The technology has come to age which allows us to become more personally connected with our clients and customers. With today’s mobile devices you can change the way we do business at a reasonable cost to even the smallest business.
Gone are the days when taking pictures of your business required a whole photo crew and expensive cameras. These days, you could take high definition photographs using your smartphones. With these smartphones, you can now take pictures of your products and put them out there for the world to see. Here are some ways to ensure the best photos of your business using your smartphone:
Make it relevant
How often have you been inspired by a photo or image? The higher the content relevance of the image the greater the success should be. In any marketing campaign, it is the relevance of each component that determines the campaign’s success. One poor choice can turn that shoot into a flop. A poorly chosen photo/image can lead to the viewer ignoring or not seeing the message on the one extreme, to being totally against the whole message on the other extreme.
Take care of the little details
Before you start shooting photos of your products, make sure everything is set. If you need to attach a price tag, then you should do it before you start. Find the best angle for your products by taking a few shots and then determine what angle you are going to shoot from. Also, adjust your camera settings until you have found the perfect one. You can do this by taking a few shots using each setting and then determine which one you like best.
Choose the highest quality on your smartphone
The quality of the image is also important, yet this would also depend on the artistic use of it. Most often a quality photo of the chosen subject is necessary for success. Yet, sometimes a poorer quality or artistically enhanced, image may be quite appealing in a specific circumstance. The product and demographics of the campaign would decide this.
Use photo accessories
To get better quality for your photos, you may want to add some accessories to make the picture top notch. Some of those include backdrops, some external lighting apart from the phone flash, a table to make sure your product is balanced and so on. You might also want to consider getting a tripod stand if you have shaky fingers so as to create perfect pictures that are not blurry.
Use the right editing Apps and filters
While many smartphones come with great cameras, using photo editing tools and applications can take the photos from being ordinary to professional in a minute. These apps are basically designed to help your photos look professional. Some apps can do as much as redefine the whole photo. Some editing apps include:
Adobe Lightroom CC – Android | App Store
TouchRetouch – Android | App Store
Snapseed – Android | App Store
Afterlight 2 – Android | App Store
Balance your shot using gridlines
One of the great ways to make your mobile photos come out perfectly is to use the camera’s gridlines. The gridlines superimpose a series of lines on the screen of your smartphone’s camera that are based on the “rule of thirds”. According to this rule, a perfect image should have nine small parts (horizontally and vertically) making up a whole photo. Placing your points of interest in these intersections or along the lines will make your photo more balanced, level, and allow viewers to interact with it more naturally.
The photo image is a key component of any successful marketing strategy. When an image is used effectively it grabs the attention of the viewer and makes them take note. What’s more, it doesn’t have to cost you a fortune to put high-quality photos of your business out there for the world to see. Use it well and that ‘a picture speaks a thousand words’ will become part of your marketing campaign.