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The Benefits of Local SEO

local search Jun 08, 2020

Instaboost Media is the best local SEO Company in the nation, employing top digital marketing experts specializing in Google Ads, local SEO, and social media ads. For over five years we've helped hundreds of businesses rank higher on Google and maximize their business online. We're a recipient of Clutch's "Top SEO Companies in 2018 and 2019." 

With Instaboost, you get a professionally certified and qualified Google Ads Specialist who handles your marketing campaign. Google Ads is the fastest way your clients can find you for your specific service or product. With different campaigns (text, call, shopping, video, etc) We'll utilize the best converting campaign to capture potential clients. If you want your business to appear higher in search results and drive more traffic to your website, we can help! But what exactly is SEO and what can it do for your business?

Local SEO (Local Search Engine Optimization) markets your local business online. SEO promotes your products and services to local customers when they search on Google, Bing, or any other search engine. It also helps you address your audience and improve your rank on search engines. For example, if you're a plumber in Dallas, TX, SEO can make sure that when Dallas residents search for a local plumber, your business appears as a top suggestion. How does this happen?

SEO experts, like Instaboost Media, can position your business to appear as a top choice for local customers. Keywords are essential to SEO. A keyword is a word associated with a particular industry. When a query has keywords like 'best plumber'  ‘plumbers near me’ or ‘best plumber in [location]' this allows Google to filter relevant businesses for the searcher. We embed your target keywords into your website, GMB profile, landing page, and social media accounts. Our SEO experts choose targeted keywords to drive traffic to your business. They'll also eliminate "negative" keywords so that you only appear to serious, relevant customers.

Our SEO process is a fast and accurate way to track organic, mobile, and local search rankings. Original content goes a long way with Google and your visitors. Copying other people’s content results in a punishment from Google. This can often hurt a business’s visibility. Embedding keywords in your original content is the best way to get your business to the top. 

Not sure if your website is optimized? We can run a free audit for your website that will show you where your website is underperforming or needs some work. If you increase your business's visibility and get more customers calling your phone, start an SEO campaign today.  

Google Ads and Landing Pages

If you’re ever used Google, chances are you’ve seen a Google Ad. They appear on nearly every search and promote certain local businesses or companies for a specific industry. Google Ads receive 246 million visitors, 3.5 billion daily interactions, and about 700% return on investment. But what are Google Ads?

You can see Google Ads here circled in red. These companies have paid Google to advertise their business. This could be you! We can set up a Google Ads campaign that targets your local area and appears on Google’s front page. 

Google Ads has recently become popular among businesses across all industries because of their targeted campaigns. Google Ads is a pay-per-click (PPC) advertising service, where you (the advertiser) pay for every click or impression (CPM) on an ad. This way, you’re only spending money when potential customers click on your website or advertisement.

Google Ads is a great way to discover new clients for your business while they’re browsing online. With Google Ads, you can boost your website’s visibility, receive more phone calls, and find more business with new clients in your area. Google Ads appear on both mobile phones and computers so you can reach as many people as possible. Google takes your advertisement and displays it when local searchers search for anything related to your business. For example, if you own a coffee shop in Kansas City, MO, every time a Kansas City resident searches “coffee” or “cafe near me” your ad pops up on their screen. This means your business will appear on the search engine results page (SERP) at the same time your potential customers are looking for products and services like yours. This discovery process is not only organic but also leads to more sensible connections. 

The more time you spend with Google Ads, the more you can use their tools to analyze and improve your ads so you can reach more people. Whatever the size of your business, you can tailor your ad campaign to fit your budget. Google Ads have a click-through rate of about 8%. This means 8/100 clickers will stay on your website and inquire about your services. Google is the most used search engine, hosting 3.5 billion searches every day. Google’s reputation, visibility, and focused algorithms mean that your paid advertisements generate organic results and help you get serious clients.

According to Google, advertisers earn about $2 for every $1 they spend on Google Ads. Google Ads is popular because of local competition. Most businesses have a local competitor, and it’s likely that they use Google Ads. By launching your own campaign, you can use data from competitors to better strategize your own ads and focus on a relevant audience. A company that specializes in Google Ads can check and manage key points that can make your Google Ads succeed. 

There are two crucial points to understand with Google Ads:

Specific Keyword Terms

Google Ads specialists can discover relevant keywords for your industry. If your keywords are too broad, Google displays your ad in front of the wrong audience which means fewer clicks and wasted money. But, good news, keywords can always be altered if need be so your ads stay on top! Specialists can tweak and change your ad campaign to make sure you maximize your budget and find the right clients.

A Great Landing Page

A landing page is a single page that displays your business and its services. Landing pages are a perfect way to maximize your Google Ads and direct online traffic to your business. The searcher’s experience after clicking is important. What does your user see once they click your ad? Is it a beautiful, fast landing page with stunning visual content and information? If not, a Google Ads company can help you get there. Your user should experience a seamless transition through to the conversion.

It’s time for your business to cash in on the online market. Every search has the potential to become a real customer. Start a Google Ads campaign with a trusted company with ads experts today!

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