If you have a website, chances are you’ve heard of Search Engine Optimization (SEO). This process is where experts optimize your website or profile on a search engine (like Google). Optimization is a multi-step process that involves keywords, image tagging, titles, descriptions, and more. The goal of SEO is to rank your page higher on Google’s search results page so that more clients can find your online business profile or website. SEO can be broken down into onsite SEO and offsite SEO. So what's the difference between the two?
What is onsite SEO?
Onsite SEO is the part that makes your profile or page “search engine friendly.” This is to benefit the reader and the search engine itself. The most popular search engine, Google, has its own language it uses to understand a website’s content. The more of this language on the page, the more information they can get to understand what your website is about. The clearer your content is, the higher your ranking on Google will be.
Setting up onsite SEO is not terribly difficult, but it's important to do it right the first time. The titles and descriptions of your website are the first things Google reads when it scans the page. The more of Google’s preferred “language” is included in these titles and descriptions, the easier it is for them to understand. So how are they optimized? Through strict character limits, reduction of keyword “stuffing,” and relevant words for your business. For example, if you’re a landscaper, a good title might be “best landscaping services.”
After titles and descriptions are taken care of, Google moves on to the content on the page. This includes headers, image text, and accessibility functions. Like titles, these elements must have relevant keywords included, even images. By explaining to Google why an image belongs to your page, Google can better understand the content. Having no broken links, misspelled words, or unrelated phrases make for great content.
Essentially, you’re dotting your I’s and crossing your T’s. Interesting, unique, relevant content is essential for every aspect of a website. The better this content is, the higher Google will rank this site. This is how SEO works.
What is offsite SEO?
Offsite SEO is just as important as onsite but serves a much different function. Offsite SEO is how you promote and present your website on Google (in ways that aren’t advertising). Offsite SEO is free and begins by building links. Ideally, you want to use natural links. If Google thinks you’re trying to game their system by using unnatural links or selling links to increase your rank, they’ll issue punishment.
So how do we make natural links? Well, you don’t. Other websites that find your content interesting will share your link. What this means is that you should actively encourage others to share, like, or send your links to other users. You can also collaborate on projects to create mutually beneficial link sharing systems. The more your website is mentioned on other pages, the better your website will rank. Think of it as the internet’s “word of mouth” system. There are some steps you can take to do offsite SEO. These include commenting on other sites, writing guest blog posts, social media marketing, and more.
Onsite SEO was listed first intentionally. The better your onsite SEO is, the better your offsite SEO will be. At Instaboost Media, we do both onsite and offsite SEO so that your page can rank highly on Google and will stay on the front page. This process can take time, but it’s a worthy investment. Returns from SEO may be much less than from an ads campaign, but the effects of SEO last forever and ensure your website’s reputation remains solid and trusted. With our Premium tier package, both are included.
For both onsite and offsite SEO, a high-performance website is essential. When you join Instaboost, our SEO experts ensure your website is at its peak performance. Need proof? Read about how we ranked in DesignRush's "Top San Diego Website Design Companies That Build High Performing Websites."