SEO and Google Ads: Essentials for Businesses Online

What does SEO do?

SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area.

SEO helps local consumers find your business at the same time they’re searching online. The most popular search engine is Google, so that’s what we’ll focus on for now. Most companies have a website or online profile so consumers can easily find a product/service, look up their business information, and engage with them directly.

When customers use Google to search for a product or service, Google shows them different local businesses in their area on the results page. The company with the most engaging content, keywords, and correct contact information will rank higher on these listings and become much more accessible for consumer engagement.

An enormous benefit of SEO is that it’s a low-cost option for businesses to develop a reputation online and compete with other similar businesses in their area. Without proper SEO, a company is in danger of falling behind its competitors, losing customers, and giving up profits. Unlike Google Ads, SEO focuses on building you a trusted niche within your business sector, ensuring long-term consumer retention. In the digital world, any business looking to gain traction on its competitors needs to maximize its SEO efforts to see lasting success.

What do Google Ads do?

Google Ads are the most effective way for businesses to increase their online presence and maximize revenue. With Google Ads, companies pay Google to be found by consumers for certain keywords. Keywords are industry-specific words that help consumers find your business on Google. Every time a user clicks on your ad, you pay Google. We call these “pay per click” (PPC) ads. Because businesses pay Google to display their ads, they naturally rank higher on the search results page (usually the top two or three links.)

Google Ads are essential for businesses looking to earn revenue in a short amount of time. An advantage of using Google Ads is that you can advertise specific products or services to particular service areas and target audiences. You can also select which phrases you want to be found for and don’t want to be found for. This helps you maximize your budget and find relevant local consumers.

Google Ads help businesses earn profits through simple online advertising, regardless of if the business is service-based or product-based. Although SEO and Google Ads serve different purposes, both are essential for businesses to grow and become viable competitors.

How both work together for your benefit.

Local SEO and Google ads are both essential tools for any business online. The goal of local SEO is to help your company improve its reputation online across multiple directories. Google Ads help you advertise your service or product online for specific areas and target audiences. With Google ads, most businesses can see profit returns within a matter of months. Local SEO helps your business achieve long-term growth and improved rankings. Together, they help your business take on local competitors, increase your calls and clients, and reach new leads effectively.