The Best 4 Tips to Improve Your Google Ads [2020]

1: Increasing your monthly spending can save you money, increase conversion rate, and help you make more.  

It sounds counterintuitive, but increasing your monthly ad spend can help you save money. 

No one enjoys spending more than they do not have to, but with Google Ads, the more you spend, the more you’ll earn.

How does this work? 

It depends, first, on your industry. Some industries (for example, insurance companies) have to spend much more than the average user to see profits. This doesn’t mean insurance companies make less from Google Ads; they just have a higher minimum budget to get returns. 

If your cost per click (CPC) is high, that means your competitors are running successful ads (and you should be too!). The difference is, they likely spend more money than you and are edging you out of the market. 

Setting your daily ads budget to a competitive amount guarantees your quality score will increase, you’ll generate more leads, and you’ll be out-clicking competitors in no time. 

2: Exclude Negative Keywords to conserve your budget.

Keywords are search terms related to your industry. These are what get you found by customers searching for your business on Google. Negative keywords are words you get found for but are not relevant to your business. 

Google ads are incredibly powerful online. The problem with pay per click (PPC) ads is they quickly drain your marketing budget when they’re not set up correctly. Not excluding negative keywords can have disastrous results on your ads campaign.

A mismanaged campaign can lose a lot of money on negative keywords. Some common negative keywords to watch out for are words that are not industry-relevant and job searches. Luckily for you, we have collected and optimized a list of 1500 negative words for over 20 types of business! From here, you can increase your ad budget to elbow out competitors and maximize your revenue.

3: Smart Campaigns vs. Expert Mode with Google Ads 

Most business owners new to Google Ads see them as an opportunity to make a quick, steady profit online with minimal set-up through the default “Smart Campaigns.”

Google offers a few different ways for you to customize your ad campaigns including “Smart Campaign” and “Expert Mode.” Smart campaigns (formerly AdWords Express) are the default choice for new accounts because it leaves most of the work for Google, and the user can start running ads quickly.

Smart Campaigns look attractive because Google keeps up with daily management while the user fills in the blanks. In a Smart Campaign, Google optimizes your ads to get the most impressions and clicks, NOT conversions. While clicks are helpful, conversions are what result in sales.

In Expert Mode, you have full control over your ad campaigns and have access to unique settings and features. This mode allows the user to create search campaigns, display campaigns, video campaigns, app campaigns, and Google Shopping campaigns. The main benefits of Expert Mode are:

• You only pay when someone clicks your ad.
• You choose every keyword, set bid prices, and outline the daily spending amount.
• Target specific locations with your ads.
• Get detailed reporting from ad performance.

When you choose Instaboost Media to run your ads, we ONLY use expert mode. This mode allows us to make sure you have every advantage against online competitors, maximize your ads budget, and get the highest return possible every month.

4: Conversion Tracking 

One of the most useful tools to manage your ads is conversion tracking. Conversion tracking shows you what customers do after clicking your ad. 

Tracking customer behavior helps your marketing team and Google get you better leads, find the best target audience, and focus your ads on real potential buyers. 

Each time a user clicks on your ad and then also clicks on your products, services, call buttons, or email list, Google counts it as a conversion. Conversions will tell you where the customer came from and where they went after your ad. With this information, we’ll be able to tell which ads are performing the best, how we can improve customers’ experiences, and what key phrases these users are searching for.

Customer to lead (CTL) analysis is where we aim to capture the attention of previously interested customers that clicked on your ad but did not follow through with a conversion (no purchases, sign-ups, or calls).

Analyzing clicks that didn’t convert allows us to improve our ads for future customers. Understanding specific behaviors and attitudes from online customers is a great way for us to make adjustments that will lead to a better return on investment.

Ready to start your expert ads? Call today at (650) 383-1865 to get a free Google Ads audit and recommendations.