Facebook Ads: What are they? How do they work?

We have all seen the ads on our Facebook homepage that make us stop scrolling and question whether we need a certain product. Should we buy it immediately or think about it for a little while?  Maybe you have saved a couple of ads or ordered products through your Facebook ads. It might seem like these advertisements are just random to any person, but the truth is that these ads are usually tailored towards you, your preferences, and the area you live in. 

Facebook ads use social media as a form of advertising your product and services to the rest of the world. Here are some major benefits Facebook Ads have: 

• They can be specifically targeted towards a specific location, demographic, or interest group. This means you choose your target audience that you want!
• With the right amount of management, keywords, and research, you can find the perfect audience for your service and won’t waste any time or money on customers that are not interested in your business.
• Depending on your advertisement, you can adjust the amount of exposure based on the audience that you want to reach. Therefore, it is not just the same group that is seeing your ads but that you can switch it up from time to time. 

While starting your Facebook ads campaign, you can either choose a fixed budget or choose to let the ad run for a specific amount of time. So yes, you get to decide your budget that you are willing to spend on your Facebook ads. Also, you can completely customize which ads appear to your specific target audience.   

Remember that Facebook ads are not just about selling a product or service, Facebook ads also have a positive impact on your brand awareness. Even though we might not do it on purpose, we all can name at least three brands or products that you have seen ads from on your Facebook homepage. Your mind unconsciously remembers these brands because when you are on Facebook, you are not searching for a service. They pop up out of nowhere and can sometimes feel like the perfect fit for you. It is up to Facebook and the right management for your ads to make your audience aware that you are offering a service that they need. 

Facebook ads let you maximize your advertising budget and ensure that you get the best quality outcome and reach possible. However, these ads can be a challenge to perfect. We don’t want you to waste your time or advertising budget. At Instaboost, you have an expert team on your side that knows exactly what is going to make your customers click and which audience to target. We are here to help you make the absolute most out of your Facebook ads campaign.

Contact us today to discuss how to get you new leads through ads, and create solutions to grow your business like never before.