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SEO and Google Ads: Essentials for Businesses Online

google ads seo Oct 09, 2020

What does SEO do?

SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area.

 

SEO helps local consumers find your business at the same time they’re searching online. The most popular search engine is Google, so that’s what we’ll focus on for now. Most companies have a website or online profile so consumers can easily find a product/service, look up their business information, and engage with them directly.

 

When customers use Google to search for a product or service, Google shows them different local businesses in their area on the results page. The company with the most engaging...

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SEO Content, Why It Matters

content writing Sep 16, 2020

Writing about your business sounds easy right? Simply tell your story, write short promotional offers, and be clear about your products or services.

 

In theory, yes. But for SEO (search engine optimization), its a little more complicated. 

 

To brush up on what SEO is and what it does, read the articles here.

 

SEO content is designed to be read by Google and your clients. How does Google read your content? Basically, their “robots” scan your page and extract key words and phrases that help them understand what it is you do. These robots read much faster than humans but require a more straightforward approach to language. If your Google My Business profile’s content is too confusing, Google’s bots might not know what services your offer and you won’t rank well online.

 

However, SEO content writing fixes this problem. The goal of this writing style is to make your content legible by both Google’s bots and real human...

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The Instaboost Difference

 

Who is Instaboost Media? We are a top digital marketing company in Orange County, CA. Our local SEO experts, ads managers, reputation management specialists, and social media marketers make us a diverse team focused on getting real results for small businesses. 

 

Here’s why what we do is important:

The top reason people perform local searches is to find a local business. 

The second most common reason is to find a product or service.

 

Local results are important to these searchers. Google understands search intent, which is why the #1 ranking page will also rank in the top 10 for 1,000 other relevant keywords. We offer a simple way to view your business ranking and performance for the top 3 search engines. We include a full report of individual keywords tailored for your business.

  • 96% of PC owners conduct local searches.
  • 46% of all Google searches are local.
  • 64% of local customers use search engines as their primary way to find local businesses.
  • ...
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Facebook Ads: What are they? How do they work?

facebook ads Jul 24, 2020

We have all seen the ads on our Facebook homepage that make us stop scrolling and question whether we need a certain product. Should we buy it immediately or think about it for a little while?  Maybe you have saved a couple of ads or ordered products through your Facebook ads. It might seem like these advertisements are just random to any person, but the truth is that these ads are usually tailored towards you, your preferences, and the area you live in. 

Facebook ads use social media as a form of advertising your product and services to the rest of the world. Here are some major benefits Facebook Ads have: 

  • They can be specifically targeted towards a specific location, demographic, or interest group. This means you choose your target audience that you want!
  • With the right amount of management, keywords, and research, you can find the perfect audience for your service and won’t waste any time or money on customers that are not interested in your...
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How Do You Rank Your Website on Google?

google local seo website Jul 23, 2020

Every business wants to show up on Google's search results. While other search engines like Bing, Firefox, or Microsoft Edge are used by some people, Google is still by far the most used search engine worldwide. In this article, we'll walk you through the steps on how to make sure your website is correctly structured for Google to rank it. 

So you just created your brand new website. Why isn't it showing up on Google's search results yet? Search engines, like Google, do a couple of things before ranking your website in their search results. Let's take a look at the most important factors. (Keep in mind these practices vary for other search engines.)

First, Google crawls your page. This means they use online bots, or "crawlers," to take a look at the written content, code, and images to understand what your website is about. Once they understand what you do, they move on to the next step.

Next, Google's bots organize your content so it can match it to people's Google...

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How To Get Online Reviews

local seo reviews Jul 17, 2020

Most people do their research when they search for an online product or service. An easy way to get feedback and check for quality is by reading reviews. Most online businesses have reviews. Google displays many of these reviews on their review platform. If you list your company on Google My Business, customers and clients can leave your reviews and feedback about their experience.  

 

So let’s say your business is all set up online. You have a GMB account, your website is beautiful and optimized, and you have an active ads campaign. How do you get reviews from clients? There are two good strategies. 

 

The easiest way to get Google reviews is to ask for them. Whenever a client uses your product or service, ask them to leave you a review. It doesn’t take much time to write a review, and customers often follow through when asked. You can ask for a review through email, in person, a phone call, or by installing an easy-to-use button or form on your...

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Local SEO Key Points That Can Make Your Business Rank Higher

local seo Jul 10, 2020

When starting your online SEO campaign, you want to get the most out of all your hard work and find lifelong clients. At Instaboost, we have seen the tremendous growth that a local SEO campaign can provide for your business. Everyone around you will be able to find you within a click. However, we seem to forget that potential customers can also make decisions within seconds. Those couple of seconds are critical for your business and can provide you with a customer for life. There might be a couple of mistakes that you are making that are causing a lower success rate. Today we are sharing some tips and tricks to ensures that your Local SEO campaign is click-worthy and can make your business will rank higher. 

 Accuracy & Consistency

The saying is true, “Consistency is key”. Your future customers want to have the most accurate representation of your business. They want to see new projects, results, and special offers. Therefore, it is best to...

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12 Reasons Why Your Google Ads Aren't Working

google ads Jul 06, 2020
Is your Google Ads campaign not working like it's supposed to? We're you expecting faster returns? Here are 12 reasons why your ads aren't quite hitting the mark. 🎯
 
 

What can Google Ads do for your business? Google claims businesses make an average of $2 in revenue for every $1 they spend on Google Ads. That means the more you put into an ads campaign, the more you get out of it. Ads can also put your business on the front page of Google and provide a consistent flow of phone calls and page visits. 

We want you to get as many clients as possible, but we want them to be the right clients. Handpicked keywords ensure you only get the jobs you want. Without proper management, businesses typically waste about 40% of their Google Ads budget on negative clicks. This is because of negative keywords, or words that are irrelevant, tangential, or incorrect for that industry. We want you to get calls that will turn into clients. So we choose the...

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