How Do You Rank Your Website on Google?
Every business wants to show up on Google's search results. While other search engines like Bing, Firefox, or Microsoft Edge are used by some people, Google is still by far the most used search engine worldwide. In this article, we'll walk you through the steps on how to make sure your website is correctly structured for Google to rank it.
So you just created your brand new website. Why isn't it showing up on Google's search results yet? Search engines, like Google, do a couple of things before ranking your website in their search results. Let's take a look at the most important factors. (Keep in mind these practices vary for other search engines.)
First, Google crawls your page. This means they use online bots, or "crawlers," to take a look at the written content, code, and images to understand what your website is about. Once they understand what you do, they move on to the next step.
Next, Google's bots organize your content so it can match it to people's Google...
How To Get Online Reviews
Most people do their research when they search for an online product or service. An easy way to get feedback and check for quality is by reading reviews. Most online businesses have reviews. Google displays many of these reviews on their review platform. If you list your company on Google My Business, customers and clients can leave your reviews and feedback about their experience.
So let’s say your business is all set up online. You have a GMB account, your website is beautiful and optimized, and you have an active ads campaign. How do you get reviews from clients? There are two good strategies.
The easiest way to get Google reviews is to ask for them. Whenever a client uses your product or service, ask them to leave you a review. It doesn’t take much time to write a review, and customers often follow through when asked. You can ask for a review through email, in person, a phone call, or by installing an easy-to-use button or form on your...
Local SEO Key Points That Can Make Your Business Rank Higher
When starting your online SEO campaign, you want to get the most out of all your hard work and find lifelong clients. At Instaboost, we have seen the tremendous growth that a local SEO campaign can provide for your business. Everyone around you will be able to find you within a click. However, we seem to forget that potential customers can also make decisions within seconds. Those couple of seconds are critical for your business and can provide you with a customer for life. There might be a couple of mistakes that you are making that are causing a lower success rate. Today we are sharing some tips and tricks to ensures that your Local SEO campaign is click-worthy and can make your business will rank higher.
Accuracy & Consistency
The saying is true, “Consistency is key”. Your future customers want to have the most accurate representation of your business. They want to see new projects, results, and special offers. Therefore, it is best to...
12 Reasons Why Your Google Ads Aren't Working
What can Google Ads do for your business? Google claims businesses make an average of $2 in revenue for every $1 they spend on Google Ads. That means the more you put into an ads campaign, the more you get out of it. Ads can also put your business on the front page of Google and provide a consistent flow of phone calls and page visits.
We want you to get as many clients as possible, but we want them to be the right clients. Handpicked keywords ensure you only get the jobs you want. Without proper management, businesses typically waste about 40% of their Google Ads budget on negative clicks. This is because of negative keywords, or words that are irrelevant, tangential, or incorrect for that industry. We want you to get calls that will turn into clients. So we choose the...
Google Ads: The Key To Successful Online Businesses
It is easy to get lost in the jungle of businesses on the Internet. With millions of similar businesses out there, what is going to make your business stand out from the rest? How will your customers find you and choose you above the competition? How will they know what services you are providing? At Instaboost Media, we’ll make sure you stand out with uniquely tailored keywords so that customers can find you right away! It is our goal to get you as many clicks as possible.
When customers require a service to fulfill their needs, they will grab their phones, go on the internet and type in certain keywords to find a company that can help them out. Whether they are looking to fix a broken window or require a completely new roof, keywords help them find a local service they need. In this day and age, most of your customers are going to find your services online. Google Ads boost your visibility on the Internet so that customers can find you and your services within a...
Onsite SEO vs Offsite SEO
If you have a website, chances are you’ve heard of Search Engine Optimization (SEO). This process is where experts optimize your website or profile on a search engine (like Google). Optimization is a multi-step process that involves keywords, image tagging, titles, descriptions, and more. The goal of SEO is to rank your page higher on Google’s search results page so that more clients can find your online business profile or website. SEO can be broken down into onsite SEO and offsite SEO. So what's the difference between the two?
What is onsite SEO?
Onsite SEO is the part that makes your profile or page “search engine friendly.” This is to benefit the reader and the search engine itself. The most popular search engine, Google, has its own language it uses to understand a website’s content. The more of this language on the page, the more information they can get to understand what your website is about. The clearer your content is, the higher your...
You've seen Google Ads before. But how do they work?
If you’re considering buying ads to reach more clients, then you’d better spend your money in the right place. Google Ads hosts over 246 million visitors, 3.5 billion daily interactions, and about 700% return on investment. But what are Google Ads?
Google Ads has recently become popular among businesses across all industries because of their targeted campaigns. Google Ads is a pay-per-click (PPC) advertising service, where you (the advertiser) pay for every click or impression (CPM) on an ad. This way, you’re only spending money when potential customers click on your website or advertisement.
Google Ads is a great way to discover new clients for your business while they’re browsing online. With Google Ads, you can boost your website’s visibility, receive more phone calls, and find more business with new clients in your area. Google Ads appear on both mobile phones and computers so you...
Marketing During a Pandemic
If you hadn’t noticed, the recent pandemic has turned normal life upside down. Businesses are struggling to cope, workers are stuck at home, and even essential industries don’t have a clear path forward.
Because of the unexpected impact this virus has had, many small businesses are floundering.
Times of change can mean times of opportunity, and though it may seem like your business is on a downward trend, we’re here to offer some new ways to approach your marketing and online business growth.
#1 Help Your Community
We have hundreds of clients in every state. But because of the pandemic, we began losing clients. We knew we weren’t alone, so we decided to help our community in a real way.
Instaboost Media began delivering food to our local Orange County neighborhoods and businesses to help ease the pressure of staying at home and waiting in long lines for food.
For your website, store, or business, think of what you can offer for free or a...