We’ve all seen Facebook ads, but you might not realize the impact they can have on customer reach. During the recent pandemic, Facebook ads have become an increasingly popular choice for small businesses wanting to advertise their products or services online. While scrolling through their Facebook feed, potential customers can quickly discover your products or services and share them with their friends. With Facebook ads, you can cater to a custom audience, set daily budgets, and build a community of recurring clients. At Instaboost Media, we’ll help you uncover the mystery behind these ads' success with simple steps we took in a recent case study. 

In 2020, we worked with an online retailer of watersports apparel. Even though this company had a niche market and target clientele, we didn’t let that scare us from scaling this eCommerce business with Facebook ads. Every business has a “special” target group, even your business. As long as you...