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SEO and Google Ads: Essentials for Businesses Online

google ads seo Oct 09, 2020

What does SEO do?

SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area.

 

SEO helps local consumers find your business at the same time they’re searching online. The most popular search engine is Google, so that’s what we’ll focus on for now. Most companies have a website or online profile so consumers can easily find a product/service, look up their business information, and engage with them directly.

 

When customers use Google to search for a product or service, Google shows them different local businesses in their area on the results page. The company with the most engaging...

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The Instaboost Difference

 

Who is Instaboost Media? We are a top digital marketing company in Orange County, CA. Our local SEO experts, ads managers, reputation management specialists, and social media marketers make us a diverse team focused on getting real results for small businesses. 

 

Here’s why what we do is important:

The top reason people perform local searches is to find a local business. 

The second most common reason is to find a product or service.

 

Local results are important to these searchers. Google understands search intent, which is why the #1 ranking page will also rank in the top 10 for 1,000 other relevant keywords. We offer a simple way to view your business ranking and performance for the top 3 search engines. We include a full report of individual keywords tailored for your business.

  • 96% of PC owners conduct local searches.
  • 46% of all Google searches are local.
  • 64% of local customers use search engines as their primary way to find local businesses.
  • ...
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12 Reasons Why Your Google Ads Aren't Working

google ads Jul 06, 2020
Is your Google Ads campaign not working like it's supposed to? We're you expecting faster returns? Here are 12 reasons why your ads aren't quite hitting the mark. 🎯
 
 

What can Google Ads do for your business? Google claims businesses make an average of $2 in revenue for every $1 they spend on Google Ads. That means the more you put into an ads campaign, the more you get out of it. Ads can also put your business on the front page of Google and provide a consistent flow of phone calls and page visits. 

We want you to get as many clients as possible, but we want them to be the right clients. Handpicked keywords ensure you only get the jobs you want. Without proper management, businesses typically waste about 40% of their Google Ads budget on negative clicks. This is because of negative keywords, or words that are irrelevant, tangential, or incorrect for that industry. We want you to get calls that will turn into clients. So we choose the...

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Google Ads: The Key To Successful Online Businesses

google ads Jul 06, 2020

It is easy to get lost in the jungle of businesses on the Internet. With millions of similar businesses out there, what is going to make your business stand out from the rest? How will your customers find you and choose you above the competition? How will they know what services you are providing? At Instaboost Media, we’ll make sure you stand out with uniquely tailored keywords so that customers can find you right away! It is our goal to get you as many clicks as possible.

 

When customers require a service to fulfill their needs, they will grab their phones, go on the internet and type in certain keywords to find a company that can help them out. Whether they are looking to fix a broken window or require a completely new roof, keywords help them find a local service they need. In this day and age, most of your customers are going to find your services online. Google Ads boost your visibility on the Internet so that customers can find you and your services within a...

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You've seen Google Ads before. But how do they work?

google ads Jun 24, 2020

If you’re considering buying ads to reach more clients, then you’d better spend your money in the right place. Google Ads hosts over 246 million visitors, 3.5 billion daily interactions, and about 700% return on investment. But what are Google Ads? 

 

Google Ads has recently become popular among businesses across all industries because of their targeted campaigns. Google Ads is a pay-per-click (PPC) advertising service, where you (the advertiser) pay for every click or impression (CPM) on an ad. This way, you’re only spending money when potential customers click on your website or advertisement.

 

Google Ads is a great way to discover new clients for your business while they’re browsing online. With Google Ads, you can boost your website’s visibility, receive more phone calls, and find more business with new clients in your area. Google Ads appear on both mobile phones and computers so you...

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Marketing During a Pandemic

google ads Jun 08, 2020

If you hadn’t noticed, the recent pandemic has turned normal life upside down. Businesses are struggling to cope, workers are stuck at home, and even essential industries don’t have a clear path forward.

Because of the unexpected impact this virus has had, many small businesses are floundering. 

Times of change can mean times of opportunity, and though it may seem like your business is on a downward trend, we’re here to offer some new ways to approach your marketing and online business growth. 

#1 Help Your Community

We have hundreds of clients in every state. But because of the pandemic, we began losing clients. We knew we weren’t alone, so we decided to help our community in a real way.

Instaboost Media began delivering food to our local Orange County neighborhoods and businesses to help ease the pressure of staying at home and waiting in long lines for food. 

For your website, store, or business, think of what you can offer for free or a...

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