Regularly Post Updates And Special Offers 

Posts on GMB are great ways to communicate special offers, new products, safety information, and news updates. If the post you’ve chosen includes an option to include media, take advantage of the opportunity. According to Google, people engage more with posts that have photos, videos, or GIFs in them.

• Sign in to Google My Business and open the location you’d like to manage.
• From the left-hand menu, click “Posts.”
• Choose the post you’d like to create from the options given (offer, event, product, update).
• Enter the relevant information in each field.
• Your text should include details and be concise. Avoid commercial slang and too much punctuation.
• Click Preview to double-check formatting and spelling. If you need to make an edit, click the back arrow.
• When you’re ready, click Publish. 

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When you create your Google My Business profile, you can add a logo and cover...

A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. To make your Google My Business profile work for you, optimize it. Here are a few ways to get started. This guide will show you how to get your account up and running and also offers tips on how to get results.

Why a Google My Business Account is Essential

1. Making Your Business Easily Discoverable

A Google My Business (GMB) account ensures that when someone looks at your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.

Even if you run an old-fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll start their search for your company, products, or services. Whether you’re looking for...