A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. To make your Google My Business profile work for you, optimize it. Here are a few ways to get started. This guide will show you how to get your account up and running and also offers tips on how to get results.

Why a Google My Business Account is Essential

1. Making Your Business Easily Discoverable

A Google My Business (GMB) account ensures that when someone looks at your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.

Even if you run an old-fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll start their search for your company, products, or services. Whether you’re looking for...

Who is Instaboost Media? We are a top digital marketing company in Orange County, CA. Our local SEO experts, ads managers, reputation management specialists, and social media marketers make us a diverse team focused on getting real results for small businesses. 

Here’s why what we do is important:

The top reason people perform local searches is to find a local business. 

The second most common reason is to find a product or service.

Local results are important to these searchers. Google understands search intent, which is why the #1 ranking page will also rank in the top 10 for 1,000 other relevant keywords. We offer a simple way to view your business ranking and performance for the top 3 search engines. We include a full report of individual keywords tailored for your business.

• 96% of PC owners conduct local searches.
• 46% of all Google searches are local.
• 64% of local customers use search engines as their primary way to find local businesses.
• ...

Every business wants to show up on Google's search results. While other search engines like Bing, Firefox, or Microsoft Edge are used by some people, Google is still by far the most used search engine worldwide. In this article, we'll walk you through the steps on how to make sure your website is correctly structured for Google to rank it. 

So you just created your brand new website. Why isn't it showing up on Google's search results yet? Search engines, like Google, do a couple of things before ranking your website in their search results. Let's take a look at the most important factors. (Keep in mind these practices vary for other search engines.)

First, Google crawls your page. This means they use online bots, or "crawlers," to take a look at the written content, code, and images to understand what your website is about. Once they understand what you do, they move on to the next step.

Next, Google's bots organize your content so it can match it to people's Google...

Most people do their research when they search for an online product or service. An easy way to get feedback and check for quality is by reading reviews. Most online businesses have reviews. Google displays many of these reviews on their review platform. If you list your company on Google My Business, customers and clients can leave your reviews and feedback about their experience.  

So let’s say your business is all set up online. You have a GMB account, your website is beautiful and optimized, and you have an active ads campaign. How do you get reviews from clients? There are two good strategies. 

The easiest way to get Google reviews is to ask for them. Whenever a client uses your product or service, ask them to leave you a review. It doesn’t take much time to write a review, and customers often follow through when asked. You can ask for a review through email, in person, a phone call, or by installing an easy-to-use button or form on your...

When starting your online SEO campaign, you want to get the most out of all your hard work and find lifelong clients. At Instaboost, we have seen the tremendous growth that a local SEO campaign can provide for your business. Everyone around you will be able to find you within a click. However, we seem to forget that potential customers can also make decisions within seconds. Those couple of seconds are critical for your business and can provide you with a customer for life. There might be a couple of mistakes that you are making that are causing a lower success rate. Today we are sharing some tips and tricks to ensures that your Local SEO campaign is click-worthy and can make your business will rank higher. 

 Accuracy & Consistency

The saying is true, “Consistency is key”. Your future customers want to have the most accurate representation of your business. They want to see new projects, results, and special offers. Therefore, it is best to...

If you have a website, chances are you’ve heard of Search Engine Optimization (SEO). This process is where experts optimize your website or profile on a search engine (like Google). Optimization is a multi-step process that involves keywords, image tagging, titles, descriptions, and more. The goal of SEO is to rank your page higher on Google’s search results page so that more clients can find your online business profile or website. SEO can be broken down into onsite SEO and offsite SEO. So what's the difference between the two?

What is onsite SEO?

Onsite SEO is the part that makes your profile or page “search engine friendly.” This is to benefit the reader and the search engine itself. The most popular search engine, Google, has its own language it uses to understand a website’s content. The more of this language on the page, the more information they can get to understand what your website is about. The clearer your content is, the higher your...