What does SEO do?
SEO (Search Engine Optimization) is a vital tool for any business with an online profile. The goal of SEO is to optimize your business’s content on search engines (Google, Bing, etc). This optimization process includes creating clear written language about your product/services, tagged images, and industry keywords, to name a few. Most consumers search for businesses online to find a specific product or service in their area.
SEO helps local consumers find your business at the same time they’re searching online. The most popular search engine is Google, so that’s what we’ll focus on for now. Most companies have a website or online profile so consumers can easily find a product/service, look up their business information, and engage with them directly.
When customers use Google to search for a product or service, Google shows them different local businesses in their area on the results page. The company with the most engaging...
If you have a website, chances are you’ve heard of Search Engine Optimization (SEO). This process is where experts optimize your website or profile on a search engine (like Google). Optimization is a multi-step process that involves keywords, image tagging, titles, descriptions, and more. The goal of SEO is to rank your page higher on Google’s search results page so that more clients can find your online business profile or website. SEO can be broken down into onsite SEO and offsite SEO. So what's the difference between the two?
What is onsite SEO?
Onsite SEO is the part that makes your profile or page “search engine friendly.” This is to benefit the reader and the search engine itself. The most popular search engine, Google, has its own language it uses to understand a website’s content. The more of this language on the page, the more information they can get to understand what your website is about. The clearer your content is, the higher your...